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Business Lessons We Can Learn from Our Kids: Here are some key lessons and characteristics worth exploring more in your work environment.

The post Business Lessons We Can Learn from Our Kids appeared first on Informi.

How to address and manage imposter syndrome: Imposter syndrome is a battle that you can overcome. Here are a few tips that can help.

The post How to Address & Manage Imposter Syndrome appeared first on Informi.

For every season – there’s a side hustle. By capitalising on the increased demand for certain products and services during a particular time of the year, seasonal side hustlers can generate extra income, pursue their passion outside of their main career, and even road test whether their entrepreneurial dream is a viable one. You might […]

The post 36 Side Hustles to Run During Autumn & Winter appeared first on Informi.

Reading List for Business Owners and Entrepreneurs

The post Reading List for Business Owners and Entrepreneurs appeared first on Informi.

Here we explore the rising trend of micro-influencer marketing, and how small businesses can harness this technique to increase their local customer base.

The post How to Leverage Micro-Influencers for Local Marketing appeared first on Informi.

Here are some effective strategies you can apply to leverage LinkedIn specifically for lead generation.

The post How B2B Businesses can Leverage LinkedIn to Generate Leads appeared first on Informi.

Social media can be pretty intimidating for time-strapped business owners. While it’s important to learn from mistakes, what if there was a list that could help you side-step some common pitfalls?

The post The Seven Deadly Sins of Social Media appeared first on Informi.

There’s a lot of heart and soul that goes into running your own business – so when negative feedback is given, it’s hard not to take it personally. Many seasoned entrepreneurs will tell you it’s part of the journey – and that, in fact, constructive criticism is crucial in refining your offering and operations. However, […]

The post 17 Ways To Handle Bad Reviews And Public Complaints appeared first on Informi.

Your business logo forms the foundation of your brand identity. It grabs attention, makes a strong first impression, fosters brand loyalty and separates you from your competition. It’s therefore vital to allocate time to your logo design process. But where to start? For those short on time and resources, a list of what not to […]

The post 11 Pitfalls To Avoid When Designing Your Business Logo appeared first on Informi.

People, politics, economy, technology… Your business’s journey can be affected by numerous external – as well as internal – factors.   Developing and maintaining a business strategy will help you to survive tough times, adapt your plans when necessary, and keep your customers happy and your team motivated.   But what makes a good business strategy? According […]

The post Examples of Business Strategies: 20 Ways To Achieve Your Goals appeared first on Informi.