Strategic Accountants & CFO Partners for Growing Businesses
Helping ambitious businesses gain financial clarity, profitability, control and scalable growth through modern accounting and advisory services.
- 2015
- Established
- 3
- Integrated disciplines
- 8
- Industry specialisms
Why Singletree
Financial leadership, not just year-end accounts.
We sit between your founder and your finance function — translating numbers into strategy, and strategy into measurable outcomes.
Clarity
Clear visibility of revenue, margin and cash, updated at an agreed frequency, so you make decisions on facts, not feelings.
Growth
Forecasting, scenario planning and KPI dashboards built around your business model.
Control
Compliance handled quietly in the background — accounts, VAT, payroll and tax, done right.
Services
Accounting, reporting and CFO support — working together.
CFO & Advisory
Fractional CFO services
- Forecasting & budgeting
- KPI dashboards
- Cash flow management
- Profit improvement
- Strategic finance
- Growth advisory
Compliance
Accounting & tax
- Bookkeeping
- Payroll
- VAT returns
- Year-end accounts
- Corporation tax
- Company secretarial
Technology
Cloud & automation
- Xero and Capium accounting support
- Workflow automation
- Reporting updated at an agreed frequency
- Cloud finance stack
- AI-enabled cloud workflows where appropriate
- Systems integration, subject to assessment
Live financial intelligence
Your numbers, beautifully visible.
We build bespoke KPI dashboards on top of your accounting stack — so you can see profitability, runway and growth levers at a glance, on any device.
- KPI dashboards at an agreed refresh frequency
- 13-week cash flow forecasting
- Margin & profitability analysis
Singletree CFO Dashboard
Illustrative dashboard preview
Illustrative demo data — not client data or a client result.
£102k
Revenue
£192k
Cash
35%
Gross margin
Monthly revenue
Trailing 9 months
13-week cash forecast
Rolling weekly
Quarterly margin
Gross profit %
Industries
Specialists for the sectors we know best.
Hospitality
Sector expertise
E-Commerce
Sector expertise
Retail
Sector expertise
Film & TV
Sector expertise
Startups
Sector expertise
Creatives
Sector expertise
Property
Sector expertise
Construction
Sector expertise
Industry advisory
Industry-focused finance support.
Strategic accounting, KPI reporting and CFO support tailored to the operational realities of modern businesses.
Hospitality
Weekly reporting, GP and labour tracking for restaurants, cafés, hotels and groups.
ExploreE-commerce
Margin, inventory, ad-spend and KPI dashboards for Shopify and Amazon brands.
ExploreConstruction
CIS, project profitability, cash flow and forecasting for contractors and developers.
ExplorePackages
Transparent pricing, premium delivery.
From compliance essentials to a CFO partnership — pick the level of support that matches your stage. All prices are illustrative starting points per month, excluding VAT.
Essential Compliance
Year-end accounts and tax filings, beautifully done.
- Annual accounts
- Corporation tax
- VAT returns, based on the agreed VAT scheme
- Confirmation statement
- 1× director self-assessment
- Payroll & pension support for up to 5 employees
- Email support within the agreed monthly scope
Growth
Compliance + bookkeeping + quarterly insight.
- Everything in Essential
- Monthly bookkeeping, within the agreed transaction and platform volume
- Quarterly review call
- Xero or other software subscriptions are an optional additional cost, billed separately
Scale
Management accounts, KPIs and forecasting.
- Everything in Growth
- Monthly management accounts to an agreed reporting timetable
- Cash flow forecast
- KPI dashboard, updated at an agreed frequency
- Monthly strategy call
CFO Partnership
Fractional CFO support integrated with your wider finance function.
- Everything in Scale
- Fractional CFO support to an agreed scope
- Strategic planning
- Board reporting, and board-level financial input where agreed as part of the engagement
- Fundraising readiness support
Illustrative starting prices, excluding VAT. Final fees depend on the agreed services, transaction volume, payroll headcount, software requirements, record quality and reporting complexity.
Google Reviews
Feedback from clients, shared on Google.
"Ali is doing a great job at Singletree Accountants and is always very helpful. I can confidently say he is one of the best accountants in the sector. He and his colleagues are very supportive."
"I really enjoyed working with Ali. Communication was first class, issues were handled quickly, and everything was dealt with professionally. Good all-round service."
"I have been using Singletree Accountants for bookkeeping, payroll and accounting services for my LTD company and I am very happy with the service and pricing. Responses are always quick and helpful."
Technology we work with
Software we use or can support for clients. Some tools are optional client subscriptions and some integrations are subject to assessment. Listing a product does not indicate a certification or partnership.
FAQ
Questions, answered.
Still curious? Send us a note — we reply personally.
Let's talk numbers
Ready to put a CFO behind your business?
Book a free 30-minute discovery call. We'll review where you are, where you're heading, and what's standing in the way.